Multinational companies are not abandoning China. They are building alternatives beside it. The distinction matters, because the data shows trade shifting in some places and persisting in others.
What is driving the shift
Tariffs and policy uncertainty are the clearest triggers. McKinsey estimated the average effective US tariff on Chinese goods was about 31% in 2025, with headline rates peaking at 137% in April. The result was a shift in US sourcing. The WTO's October forecast, reported by Reuters, said US imports from China fell 29% in 2025, cutting China's share of US imports to 9.3% from over 20% before 2018.
Export controls add a second risk. China controls much of the supply of materials used in batteries, magnets and chips. The US Geological Survey estimates China produced about 69% of world rare earths in 2025, and the International Energy Agency says China accounts for over 90% of global supply of some processed materials. A reported US-China truce extension to January 10, 2027 eases some restrictions for now, but licensing rules introduced in April 2025 remain.
Where production is going
The European Union Chamber of Commerce in China found about half of members reported their China-based suppliers were shifting production elsewhere, and about a third of 131 surveyed in November 2025 planned to look outside China for supplies or capacity. A Shanghai-based consultant quoted in the same report described the shift as mostly toward Mexico and Southeast Asia.
Confirmed examples. Apple has moved much of its US-bound iPhone assembly to India. Tim Cook said on the June 2025 quarter call that "the vast majority" of iPhones sold in the US came from India. Bloomberg, as reported by TechWire Asia, put India at roughly 25% of global iPhone output, about 55 million units in 2025. That report said China still produces "well over 70%" of the world's iPhones.
Reported plans, not confirmed. Nikkei Asia reported that Google plans to move Pixel phone, watch and earbud production out of China from 2027, shifting to Vietnam and India. The report relied on an unnamed source, and Fox Business said Google had not responded. Treat it as a reported plan.
Why China remains central
China offers scale, suppliers and logistics that are hard to replicate. McKinsey found China supplied just over 40% of global exports of intermediate inputs and capital goods in early 2025, which are the parts and machinery other factories need.
That means relocated assembly often still depends on Chinese inputs. McKinsey cited an estimate that about 30% of the value of Vietnam's exports to the US reflected Chinese value added as of 2022. The Apple example fits: India assembles iPhones, but key components still come from elsewhere, including China.
Lloyd's List reported that China-to-US container volumes still rose 3.2% in the first half of 2026, while Vietnam's exports rose 10.9% and China's exports to ASEAN rose 25.1% in the first seven months. In that reading, the world is diversifying "around China, not away from it."
Diversifying is not leaving
Diversifying means adding capacity elsewhere, keeping some production in China, or both. Companies often keep China for its local market and for the suppliers there. A consultant quoted in the EU Chamber report said "nobody is reshoring", only moving production to friendlier markets. That is one observer's view, not a count.
Costs and constraints
Alternatives are slower and costlier to build. Supplier networks in India or Mexico are thinner, logistics can cost more, and skilled labour must be trained. TechWire Asia noted that India's supplier ecosystem is smaller and its logistics costs higher than China's.
Consumers may feel it as higher prices or fewer product choices, although the data I found does not give a reliable estimate of the cost per product. Employment effects are also mixed, with jobs growing in receiving countries while some Chinese factory jobs are exposed. I did not find reliable figures on net job changes.
The wider trade picture
Global trade has held up. The WTO raised its 2026 forecast for merchandise trade volume growth to 3.9% from 1.9% in March, with AI-related goods accounting for 47% of trade growth in value in the first half. Supply-chain shifts are happening inside a growing trade system, not a shrinking one.
How companies are balancing the trade-offs
Companies are weighing three goals: resilience against shocks, cost efficiency, and continued access to Chinese customers. Most are choosing a middle path. They build alternative capacity for the markets facing the highest tariffs, keep Chinese plants and suppliers for Chinese demand and for inputs that no one else can supply, and accept higher costs where the risk reduction justifies them. The test is whether the second supply chain can match the first on quality and price.
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