Samsung Expands AI Strategy With Latest U.S. Technology Forum

Samsung Electronics held its eighth annual technology forum in the United States on Friday, September 18, 2026, bringing together roughly 80 developers and executives from Samsung and global technology companies at Samsung Research America in Mountain View, California. The company confirmed the event in a press release reported Sunday, September 20, framing the gathering as a platform to share its artificial intelligence and robotics strategy with senior developers from partner organizations. The forum centered on Samsung's "Your Companion in Life with AI" concept, a vision the company first introduced at CES 2026 earlier this year.

Key Developments From the Silicon Valley Forum

The Mountain View event marked the eighth consecutive year Samsung has held this developer-focused technology forum in the United States, according to reporting by The Korea Times and The Korea Herald, both citing the company's own announcement. Attendance included approximately 80 participants, combining Samsung's internal development teams with representatives from external technology partners.

Samsung Electronics President Roh Tae-moon, who serves as co-chief executive officer and head of the company's Device eXperience, or DX, division, delivered the forum's welcome speech. According to Korea Herald's reporting, Roh said the company aims to become a trusted companion offering the best AI solutions, a statement that ties directly to the "Your Companion in Life with AI" theme running through the event.

Yoon Chang-hyun, president and chief technology officer of the Device eXperience division, delivered a keynote address focused on new products and user experiences that could emerge from combining next-generation AI with robotics. Other confirmed Samsung participants included Lee Won-jin, president of the Visual Display Business, and Choi Won-joon, president and chief operating officer of the Mobile eXperience Business, according to Korea Herald's account of the event.

Samsung's AI Strategy: From CES 2026 to Mountain View

The Mountain View forum builds directly on groundwork Samsung laid at CES 2026, held in early January in Las Vegas, where the company first introduced its AI vision under the "Your Companion in Life with AI" framing, according to Korea Herald. At CES 2026, Samsung hosted a series of four moderated Tech Forum panel discussions at its exhibition space in the Wynn Las Vegas, according to Samsung's own press materials distributed at the time, covering artificial intelligence, home appliances, services and design.

Among those CES 2026 sessions, a panel titled "When Everything Clicks: How Open Ecosystems Deliver Impactful AI" featured Yoonho Choi of Samsung's Digital Appliances Business, who also chairs the Home Connectivity Alliance, an industry group focused on cross-brand smart home interoperability. A separate panel, "In Tech We Trust? Rethinking Security and Privacy in the AI Age," featured Shin Baik, Group Head of Samsung's AI Platform Center, alongside outside experts including Amy Webb of the Future Today Strategy Group, Allie K. Miller of Open Machine, and Richard Edelman, chief executive of the communications firm Edelman. According to Samsung's official recap of the session, panelists emphasized that user trust in AI must be earned through predictable, transparent and controllable systems rather than through marketing promises, a concept Samsung described internally as trust-by-design.

A third CES 2026 panel, "The Human Side of Tech: Designing a Future Worth Loving," featured Mauro Porcini, President and Chief Design Officer of the DX Division, who discussed moving beyond minimalist, specification-driven product design toward more expressive, human-centered design shaped by new materials, AI and creativity, according to Samsung's press materials.

The September Mountain View forum extended these CES 2026 themes into a more developer-oriented setting, with an explicit focus on robotics as a growth area alongside Samsung's existing AI ambitions in mobile devices, home appliances and displays.

Technology Focus Areas: AI, Robotics and Connected Devices

Based on confirmed reporting from the Mountain View event, Samsung's forum addressed the expansion of artificial intelligence from individual smart devices toward more personalized services and robotics integrated into daily life. Yoon Chang-hyun's keynote specifically addressed how next-generation AI and robotics could combine to create new products and user experiences, though specific product names, technical specifications or launch timelines for these robotics initiatives were not detailed in the available reporting.

This robotics emphasis represents a continuation of themes Samsung has developed across its DX division leadership in recent public events, connecting the company's mobile, visual display and digital appliance businesses under a shared long-term AI and robotics vision, rather than treating these as separate product lines. The presence of leadership from Visual Display, Mobile eXperience and the broader Device eXperience division at a single forum session reflects an effort to present Samsung's AI strategy as unified across its major device categories rather than siloed by product type.

On the software and platform side, Samsung's AI Platform Center, led by Shin Baik, has been positioned in the company's public communications as the group responsible for cross-device AI trust, security and privacy considerations, based on Samsung's CES 2026 materials. This suggests Samsung's AI strategy spans not only user-facing features and hardware integration but also the underlying platform architecture intended to support AI consistently across its device ecosystem.

Samsung's home appliance AI strategy, discussed at the CES 2026 forum under the Home Connectivity Alliance banner, has centered on open ecosystem interoperability, meaning AI-driven automation and prediction designed to work across connected home devices rather than being limited to a single closed system. According to coverage of that panel by the technology publication GadgetMatch, the discussion focused on building home AI that anticipates user needs and acts proactively, rather than only responding to direct commands, while also being designed to know when not to act, an approach the publication summarized as prioritizing practical, unobtrusive automation over demonstration-focused features.

Industry Implications

Samsung's continued investment in an annual U.S.-based developer forum, now in its eighth year, indicates a sustained, longer-term approach to cultivating relationships with external technology partners and developers around its AI ecosystem, rather than a one-time promotional event. Holding the event at Samsung Research America in Mountain View, within North America's technology industry hub, also reflects an effort to engage directly with the concentration of AI research talent, startups and established technology companies based in that region.

The explicit linkage between this forum and Samsung's CES 2026 announcements suggests the company is treating its AI and robotics strategy as a continuous, evolving narrative across the year, using CES as a public-facing launch moment for broad strategic themes and using more focused, invitation-only developer forums like the Mountain View event to go deeper with technical and business partners. This structure allows Samsung to separate its consumer-facing AI messaging from its more technical ecosystem-building efforts aimed at developers and corporate partners.

The forum's emphasis on robotics alongside established AI application areas such as mobile devices, displays and home appliances also signals that Samsung views robotics as an increasingly central pillar of its AI strategy going forward, rather than a peripheral research interest. However, based on the information confirmed in current reporting, Samsung has not disclosed specific robotics products, release timelines or commercial plans stemming from this forum, and this article does not speculate on what those future offerings might include.

Samsung's trust-by-design framing, introduced at CES 2026 and reinforced through its AI Platform Center's involvement in these forums, also points to an industry-wide challenge Samsung has chosen to address directly: building user confidence in AI systems that operate with growing autonomy across personal devices. By positioning transparency and user control as core design principles rather than secondary considerations, Samsung is signaling an approach to AI development that explicitly accounts for privacy and security concerns as adoption of more autonomous AI features increases.

What Remains Unconfirmed

Several aspects of Samsung's forward AI and robotics roadmap remain undisclosed based on currently available reporting. Specific products, technical benchmarks, partnership announcements, or commercial timelines tied to the robotics vision discussed at the Mountain View forum were not detailed in the coverage available from Korea Times, Korea Herald or Samsung's own statements as of this writing. Samsung's press materials and the news coverage of the September 18 forum describe the event's themes and confirmed speakers but do not include specific new product unveilings, meaning this forum functioned primarily as a strategic and developer-relations event rather than a product launch.

This distinction matters for accurately understanding the significance of the event: the Mountain View forum represents a continuation and elaboration of AI strategy themes Samsung had already introduced publicly at CES 2026, rather than the debut of entirely new technology or products. Readers should treat any specific robotics product expectations as unconfirmed until Samsung makes further public announcements.

Conclusion

Samsung Electronics used its eighth annual U.S. technology forum, held September 18, 2026, in Mountain View, California, to reinforce and extend the AI and robotics strategy it introduced at CES 2026 under the "Your Companion in Life with AI" concept. With senior leadership from its Device eXperience, Visual Display and Mobile eXperience businesses participating, and around 80 developers and executives from Samsung and partner companies in attendance, the event underscored Samsung's effort to present a unified, cross-device AI strategy spanning mobile devices, displays, home appliances and emerging robotics applications. While the forum did not include new product announcements based on currently available reporting, it reflects Samsung's ongoing, structured approach to building both its internal AI platform capabilities and its external developer ecosystem, with trust, transparency and cross-device consistency positioned as central design principles as the company continues expanding its AI ambitions.